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Absolutely. Although the disproportion may surprise, pirated software is nothing new. And if this software is an online game...
So only imagine once GPG/Stardock could sell a regular or time-limited online-key just to a minor part of all these illegal connectors.
Some kind of acquisition-amnesty for a moderate price - would help to get quickly a base amount of online players and push the sales probably more than the official/regular way.