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I really hate the direct marketing of pharmaceuticals... (not normally seen in Canada, but sometimes shown on U.S. stations when shows are not simulcast with substituted commercials). Nobody should be getting their medical advice from TV, nor should drugs be the first option to be considered when there is something wrong. I've seen a recent ad that's a tiny bit better than the rest ("Ask your doctor about it"... meaning their product), but it still caters to the desire for easy answers (eg. just pop a pill vs. a reasonable diet and regular exercise...). When there is no practical and effective alternative then having medicines available is fantastic, but the decision to prescribe a drug should be made by a doctor, not a TV viewer. Prescription drugs should not be advertised on TV. Period.